[brainfed]

No you have to go through a "publisher" of some sort who has an agreement with Apple. Previously sites like CD Baby or Reverbnation offered this service to musicians but they charge annual fees to keep your stuff up on the store. When Distrokid launched he said on Reddit that there was no need for people to pay these annual fees and he wanted to create a cheaper option.

[rgsteele]

You've got this a little backwards. CD Baby, for example, charges per album (currently $49) to sell your music through a number of digital distributors (and they also provide distribution for physical CDs and vinyl records). It's just a one-time fee, but you have to pay it for each album you sell.

Distrokid, on the other hand, does charge an annual fee, but that's for an unlimited number of albums.