[johnnybgoode]

Good stuff. I often wonder what it takes to be a PR bot. I think there are two ways of doing it:

1) The PR bot is actually a thinking human, and knows full well what he/she is doing. Just as ATB has done a PR-to-Human translation here, the PR bot does a Human-to-PR translation before posting.

2) The PR bot comes to sincerely believe the PR. This could be because he/she is just stupid, or because his/her salary depends on whatever is being pushed and this has subconsciously affected his/her brain.

[godDLL]

It is both. #1 happens before the action, during research and development of tactical speech, and #2 happens during composing/talking -- your audience won't believe you if you don't believe it yourself, and it quickens your responses considerably just by being in the mind-set.