[javindo]

Interesting anecdote: an alumni of my university was chatting with me recently about his work at Google, essentially he replaced what he described as a "large, complex machine learning pipeline" with a "simple bloom filter" for displaying product results at the top of a search page if it determines you have searched for a product.

For example, if you search for "iPhone 5S", the filter determines whether to show something like this http://i.imgur.com/Dp3y1Gi.png (not sure if sponsored makes a difference here, possibly a bad example).

[yeukhon]

Is EE shop sites you would have visited before the search?

> a "simple bloom filter" for displaying product results at the top of a search page if it determines you have searched for a product.

"have searched" is not clear to me. I was expecting Google would just spit out a JSON response with all the search query for page 1 (including sponsored ads). Can you please elaborate on this please?

[nicolethenerd]

> Is EE shop sites you would have visited before the search?

No. I think you might be parsing his statement wrong - it's not "have searched" as in searched for previously, it's "have searched for a PRODUCT" as in, your search is for a product (something purchasable in a store, preferably an online store) as opposed to something else.

The Bloom filter figures out if your search is for a product, and if it is, puts that box w/ sponsored links to stores that sell that product up at the top of your results.