[codelust]

You'll actually be quite surprised to know that solutions have existed for a long time for PLM/CRM/ERP for various industry segments for SMEs in India.

One of the reasons why they have not done well is that the founders rarely have a technical background and the products are a torture to use. So, familiarity itself is not a problem.

The big issue is that the market needs to see tangible benefits without major turnaround times. That is impossible with even a relatively simple CRM/ERP product. It is hard (often impossible) sell to convince owners that it will take 3-months to complete the roll out.

The alternative is to no attempt a direct entry. Have a smaller product, or a modular feature in the main product, that they can use from day one and reap the benefits of. Get that buy-in and move laterally in pushing your main product.