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We try to look at ourselves as solving the communication needs of businesses and the 3 products are 3 ways of solving those needs.

The KooKoo platform is similar to Twilio and allows developers to develop their own innovative voice apps.

Cloudagent.in is a full featured cloud based contact center and this helps businesses run their contact center operations.

Bizphone.in is a virtual PBX/receptionist product and helps companies get a virtual PBX on the cloud.

So though KooKoo is aimed at developers, Cloudagent and BizPhone are aimed at SMEs and we have adapted a separate sales strategy to sell those products. India is a high touch eco system and hence our sales strategy involved both inbound marketing and feet on street.

For KooKoo there have been many innovative use cases, including missed call marketing, developers integrating into various CRMs, integrating voice into their social media strategies and using phone numbers as a tracking system for their ads.