What if you've built an amazing, revolutionary product but no one knows about it? You make it seem like the concept of advertising at it's core is inherently bad; it isn't.
If it were truly amazing, people would hear about it. Journalists would write about it, existing customers would tell all their friends, and you would notice more and more people using it.
With advertising, a revolutionary new product from a creator without an advertising budget can't compete with the established companies that have hundreds of millions to spend and drown out awareness of others. Think about political reality: It costs millions to hundreds of millions of advertising to run for office. What kind of politicians does that give us? And what chance does a fresh, clean and honest upstart have?
With advertising, a revolutionary new product from a creator without an advertising budget can't compete with the established companies that have hundreds of millions to spend and drown out awareness of others. Think about political reality: It costs millions to hundreds of millions of advertising to run for office. What kind of politicians does that give us? And what chance does a fresh, clean and honest upstart have?