[ruswick]

Not to mention people who are price-sensitive. The iPhone and leading Android phones are very expensive, especially considering that they are locked into an exorbitant contract with a carrier. The Nexus 5 allows people to get first-class hardware and software at half the market price of most other phones and frees them from the tyranny of contracts.

For context, if our family of three were to buy only Nexus 5's and switch to T-Mobile's $30-per-month, unlimited-everything plan, we would save almost $100 per month over our current situation.

Contracts are an atrocity, and the Nexus program is the best way to circumvent them while still using superior hardware.