[geoffw8]

Hey! Cool concept.

My overall comment would be really drive home the problem(s) that you're trying to solve, whatever they might be. I would lead with those. i.e.

- Fed up of wasting perfectly good ingredients? - Want to make smarter purchasing decisions? - Take the guesswork out of your next specials - etc etc

What you have at the moment is mostly the solution, I'd pitch up the problem like I mentioned above, then a few points on your products magic.

It shouldn't be too tough because even from just seeing your current page I "get it".

Just my 2 penneth :)

[fananta]

Thanks. I think we'll add a point to state the current pain point as you said. Really the goal is to help restaurants better understand their customers' behaviors and patterns.

[geoffw8]

Hey, yeah I totally get it. Just drive home the WHY, WHY do you need to help them understand their customers' behaviour patterns? What are the benefits? Honestly I can't say that enough :)