[clarky07]

That's fine, but apple makes more profit every quarter than amazon has ever made I think. They have made several hundred billion dollars over the last few years. Who knows if amazon ever gets to flip the switch. Maybe they do, but even then apple will have a several hundred billion dollar head start.

Perhaps both strategies will end up working, but you can't say apples strategy is a failure. It is clearly not, even if they never sell another phone.

[gfodor]

Don't forget, if the market crashes and AMZN stock gets a 50% haircut, that big pile of cash AAPL has been shoveling their profits onto on can get mighty scary to everyone very quickly.

[daemin]

The problem with the cash pile, and also with other companies' large cash piles, is that a lot of the cash, maybe even the majority, is held overseas. Hence there will be an almighty tax bill if it is brought back to the USA.