[gaius]

And Nike, Reebok et al are about sports, but they still make clothes for people with 60" waists to laze around in eating pizza. McDonalds sells salads in their restaurants too, but they ain't a healthfood company.

You've been bamboozled by the Graun's PR and branding, which they should be slick at, that's their main demographic.

[dreamfactory]

Last time I checked, they weren't being run at a loss by a charity specifically to avoid commercial conflicts of interest.

Unlike the companies you mention, The Guardian operates more in the social economy sector (http://en.wikipedia.org/wiki/Social_economy) than the private sector.