[gojomo]

If they reasonably believe durability is possible (though expensive or otherwise deferrable), it makes perfect sense to build a fragile but feature-impressive initial version, to demonstrate the benefits, then harden later.

Look at their team:

http://bounceimaging.com/?page_id=260

Do you really think they've missed something simple like the right prototyping priorities for selling into their target markets?

[jffry]

That's quite a team. The article's light on details, but I have to assume that they have already been doing durability design and that the article is just light on the details.