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by comrade_ogilvy
4616 days ago
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Sports/fashion has its peculiarities, but your anecdote is not convincing. The big reason that Nike is so successful is that they have maintained their status of a premium brand, in a sweet spot a few notches above where the competition is cutthroat and less profitable. In the short term, crap sells and looks good for this year's sales number. In the long term, crap offers competitors too many openings to convince a consumer that Nike is actually overrated/overpriced. Saying "yes" to crap worked really well for Izod, up until the moment it failed catastrophically. |
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