[fluxon]

Although I don't see PR interests having any effect on the creation and publishing of these studies, those interests could certainly have an effect on the widespread link proliferation and blogging about them. After this spike in coverage tapers off, we could certainly do a study of how this particular story proliferated.

[rhizome]

The study was published six months ago, and at any rate is first mentioned halfway through the article. I don't think it's beyond the pale to suggest that a little birdy whispered in Mr. Simonite's ear, especially since the article doesn't read like it took very long to put together.