[willis77]

You really think they are going to "get an overhaul of the their mobile platform and, as a result, their business" from a three day hackathon? You underestimate Salesforce's size, the complexity of business in general, and about 50 other factors that make an event like this far from a silver bullet overhaul, whatever that means.

[mp01]

From the official rules: "Participants may begin forming their teams and working on their entry...as early as October 25, 2013."