[digitalengineer]

Nice read, but I'm left with some questions. Thisis a website where one can find recepies and read those with the instructions while you're cooking if I'm correct. If so, I'd love to hear if the author actually studied some users in their kitchen while cooking a new recipe and using these new fonts.

[anandgrafiti]

We did. Infact the specimen sheets were tested with random users in their cooking environment and the reading patterns were analysed. We noticed that line heights needs to be liberal and open counter letter forms fare better in such scenarios. Again, these are pure observation based conclusions and the same fonts when tested with improved type settings have been reviewed well by the users.

[digitalengineer]

Thank you! Perhaps you could add it to the blog post? A lot of (print)designers basically never test anything. ;-)

[eps]

How big was your sampling group?

Because what you wrote is exactly what I would've written based on common typographical sense and after sticking an iPad under my wife's nose a couple of times while she was cooking. In other words what you wrote looks made up.

[anandgrafiti]

Ofcource i cant claim that the sampling group was big enough for us to make a generic judgement. But for the record, we had 10 users testing it in realtime cooking environments and several others we follow closely at our curated community at facebook. What you claim as common typographic sense is not common to everyone, even in the world of design. People follow patterns and those patterns may or may not work for you in your projects. Assumptions are one thing, but validation is another. In a world where everything needs a reasoning, some process is required for answering questions like why this or why not that..

[Cherian]

The author runs Fontli [1], a community dedicated to typeface. I am he’ll must have researched the subjects

[1] https://itunes.apple.com/us/app/fontli/id506650372