[indiefan]

Sad that the user is being lost in these discussions. I get that people are worried about a slippery slope and boundaries, but this is clearly a better user experience for someone who searched for Southwest Airlines. Put yourself in the position of a human being who just performed a search for Southwest Airlines, would you honestly be angry with that result? No, of course not.

It's ironic that every time one of these "omg, google is pushing organic search results off the page" posts comes up, it's the general public who's obsessed with dollars, whereas Google seems to be concerned for the user. Google makes a ton of money off of advertising because they know how to provide useful user experience. Which isn't surprising really, they have a lot more vested interest in making sure they provide such an experience than arstechnica do.

Sure they want to find ways to align their incentives with the user's incentives, but come on people: think of the people they saved clicking through to www.cheapair.com and www.insanelycheapflights.com