[mindcrime]

If the "pushing" issue is that negative results can be put below the fold, or further down the screen, size is totally relevant. As somebody pointed out, this folds in the top organic search result.

If the issue about following content being above or below "the fold" were the only issue at stake, I'd agree. But from the pics in the article, I feel like people are going to see this and have an immediate, visceral, negative reaction, because it looks and feels like a huge banner ad.

But, if, as some people are saying, this is ONLY going to be for very specific brands and situations where the linked "ad" really would have been the top organic anyway, then maybe it won't be so bad. I had originally thought that this kind of ad was going to be allowed broadly and that they would be popping up all over.