[ScottWhigham]

I'm not so sure about this one. You can't always talk to prospective customers because they may or may not see the application of the technology until it hits them in the face. Sometimes talking to prospective customers is the right thing to do and other times you're better off building the prototype/demo and seeing what impact it has.

I don't know - maybe the OP should ask prospective customers... I don't know enough about the idea to guesstimate whether this is a good strategy or not.