[GBKS]

Interesting how both Instagram and Pinterest are starting this transition at pretty much the same time with a very similar approach (http://blog.pinterest.com/post/61688351103/planning-for-the-...). Tumblr is already down the exact same path of inserting native-looking content with a small "sponsored" label.

I'm sure big, sexy brands will have no problem creating some nice-looking visuals that will fit right in. Questions is for me whether this will ever work for the long tail of advertising that is currently tweaking their keywords on AdWords. Anybody have any insight or experience with this?