I'm too lazy to dig up the kickstarter project. But basically you can accomplish the same result (chilling beer quickly) with better results by attaching a beer to the end of a drill and spinning it in a bucket of ice.
I guess you could accomplish the same result, but it's quite a bit less convenient with a bucket of ice.
1. Fill ice cube tray with water
2. Freeze ice cube tray for an hour
3. Take ice cube tray out of freezer
4. Empty ice cube tray into bucket
5. Put drink in bucket
6. Spin drink (with what? your hands?)
7. Take drink out
8. Dump bucket in sink
9. Put the bucket somewhere
As opposed to this device, where it looks like you just put the drink in, press a button, and take it out?
1. Fill ice cube tray with water 2. Freeze ice cube tray for an hour 3. Take ice cube tray out of freezer 4. Empty ice cube tray into bucket 5. Put drink in bucket 6. Spin drink (with what? your hands?) 7. Take drink out 8. Dump bucket in sink 9. Put the bucket somewhere
As opposed to this device, where it looks like you just put the drink in, press a button, and take it out?