[stonemetal]

Art yes, name probably not. I believe the name would be covered by trademark. Trademark allows for indefinite ownership.

[rejoinder]

Can you really trademark a name such as Mario?

[stonemetal]

Sure, Apple has trademarked Apple. MS has trademarked Windows. Why not Mario? It would have to be limited in use to video games, electronic entertainment, or whatever the narrowest category for such things there is.

[arbitrage]

In the context of a video game character who happens to be a plumber from Brooklyn, yes.

[chinpokomon]

And movie... or are we trying to forget that that was ever made?

[rejoinder]

Hoskins must have some plumbing fetish.