[BrokenEnso]

File it under Analysis; which is exactly what you are doing.

[nooneelse]

Analysis done by applying a sophisticated large scale neural network containing modules trained on, among other things, problem-domain expertise, common sense heuristics, general reasoning, and hopefully just the right amount of temporary-absurdity-ignoring free-form concept generation.

[atwebb]

Research and Concept Design can work too, who else has some good buzzwords?

[sp332]

Schedule a meeting for "ideating" with several other people who want to think quietly. Rotate whose project gets billed for the time.