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by xarball 4628 days ago
When you put it that way it doesn't sound nearly as impressive:

Real World: A) Upgrading the software on our hardware costs money. B) Upgrading the software on our hardware does not cost money.

Reality Distortion Field: A) Our software upgrades cost money. B) Our software upgrades are free! (Look how nice we are now!)

In a way, it reminds me of enterprise updates and services...

My NAS is about 4 years old now, yet I'm still getting brand new software for it, because making that available to me as a brand-loyal customer comes at no extra cost to the manufacturer, because the value is in the upcoming hardware.

(Additionally, I'm less inclined to upgrade my old software when I'm forced to purchase hardware to get access to the same software later anyway)