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Market share is often not the best metric to base those decisions on, especially considering iOS has historically generated more revenue for developers than Android, despite market share.

It's also pretty common for companies to sink money into developing native apps for either platform only to find that they get few users and ultimately generate little to no revenue. It totally varies depending on the nature of the product or service, but I've rarely encountered situations where market share was a primary indicator of what platforms a product or service needed to support.