[robbfitzsimmons]

Agreed, this is kind of DOA in my book.

The thing that none of the ambient-social apps (this, Highlight, etc.) get is that literally no amount of social data is going to make hangouts happen spontaneously.

Once you get the context right (networking events, dating) to motivate people, that's when the location-awareness and social data make a huge difference.

But when I'm at CVS buying toilet paper at 11pm, there's no amount of social data that could make me wanna hang out with a person, no matter how close we are.