[ronilan]

"For every search query performed on Google, whether it’s [hotels in Tulsa] or [New York Yankees scores], there are thousands, if not millions of web pages with helpful information."

True.

But there is exactly one Trade Winds Central Inn in Tulsa.

If I look for [hotels in Tulsa] right now, the name of that inn is prominently displayed in the "Hotels in Tulsa on Google" box. Clicking the name will lead not to a page about the inn but to a page of search results where that specific inn is again prominently displayed at the top. Clicking that link will bring a booking page where Expedia, Priceline and multiple others bid on providing booking service for that specific inn.

And if I scroll all the way to the bottom of that page I find a little link: http://www.tradewindstulsa.com/ That's the the one vital link for that one little inn in central Tulsa, Arizona.

The "algorithm" placed the name of the inn on the top of the front page. Then it placed the actual link two clicks deep and at the bottom. The "algorithm" is not stupid...

[skj]

If you're looking for "hotels in Tulsa", you almost certainly want to book a hotel. Hotel booking sites seems like good search results.

If you're looking for "Trade Winds Central Inn in Tulsa", the first result, after one ad, is www.tradewindstulsa.com/.

Yes, Google displays a lot of ads sometimes. But those sometimes are almost always when you are looking to purchase something, and Google works hard to make sure those ads are things you're interested in purchasing.