[chaseideas]

As someone who's spent several years researching and working within the online advertising industry, I can attest to this being quite common on a lot of the larger Alexa-ranked sites and traffic sources.

There are many highly ranked sources that will simply burn through your ad spends as quickly as you can deposit funds to the account. People often times spend thousands throwing away money on "testing" these sources, only to usually find they don't pan out.

That's why one of the most important things in online advertising is constant optimization and watching the conversion rates from different sources and adjusting bids as necessary. Drop the sources that don't pan out.

It's similar to stock trading, mitigate your losses quickly and don't bleed your ROI or throw away excess money on "testing" what works. Prune the sources that aren't doing anything for you, and watch your ad spends become much more productive.

The only thing the traffic described in this article is good for is vanity metrics and pumping up numbers like it sounds several of these large brand sites are doing.

If you're looking to inflate your numbers, sure... waste a bunch of money on a ton of bot hits, it's still 1999 right? Just don't expect any sales or conversions from that type of traffic... ever. It just simply won't happen.