[ojbyrne]

I found this interesting to compare/contrast:

"For $41 million — what Citibank paid to sponsor the program for five years — our city bikes became Citi Bikes. To make certain you don’t forget this fact, a Citi Bike sign hangs in front of the handlebars, Citi Bike is printed twice on the frame, and a Citi Bike billboard drapes the rear wheel on both sides. The font is the familiar Citibank font and the Citibank signature decoration floats over the “t.” There is no way to see a Citi Bike without thinking Citibank. The 6,000 bikes so far rolled out, of a possible 10,000, and their signs are a Day-Glo cobalt blue that you see on banks. Nobody wears this color. Nobody paints his or her apartment this color. This blue is bank blue."

http://www.nytimes.com/2013/10/20/opinion/sunday/color-me-bl...?

[WA]

Haha funny, I was in NYC recently as a tourist and my brother and I, we rented the bikes for a couple days to drive around. I know Citibank, but I didn't pay the slightest attention that the Citibike has anything to do with the bank.

There is no way to see a Citi Bike without thinking Citibank

If I consider my own experience, I'd say it's pretty easy to miss on that.