[thesingularity]

Firstly, Congratulations on launching.

I understand that you created this to solve your own pain point and I commend you for taking the correct first step. However, I am unable to figure out what your software does that I cannot do with MailChimp. I may have missed something on your site, but it seems that the USP of your software is on email personalization through merge tags. This is not a unique feature or a feature re-done in a different way.

Few issues I see

1. You send email using the customers SMTP connection. Email service providers like Sendgrid, Mailchimp, Mailgun use their expertise to ensure that the emails they sent do not end up in junk mail. This is the single most important reason to use them as opposed to your own SMTP server.

2. Your pricing for sending emails is a lot higher than any of the above mentioned providers. Sending emails is a commodity. So, I'm not saying that you should be competing with these providers. However, if you price higher for the same service, you have to target a specific niche where you can add value. Like nickler mentions, integrating with merchants to automate followups.

[valueprop]

Good points, singularity. I don't have a better reply than "I'll be thinking about this".