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by mooders 6207 days ago
Three books that really show the good, bad and ugly about building businesses from scratch and scaling them to significance:

1. How to Get Rich (http://bit.ly/xGdV8)

2. Small Giants (http://bit.ly/WpvGa)

3. The Knack (http://bit.ly/OcKa9)

[no affiliate links]

A warning though - many 'start-up to success' books are, in my view, hampered by what I consider exceptional circumstances in the story. So you'll find a sentence/paragraph/page that basically says "so then I managed to raise $350,000 from XYZ to get me started", or "then I got stuck in a lift with Jeff Bezos for 72 hours and managed to convince him to invest". Which is great for their story, but it may or may not reflect your story.

So if you are going to try to learn lessons from the stories of others, and just to be clear let me say I believe this is a good way of learning, make sure you understand the differences between their story and yours and how those differences change the dynamics of starting and scaling a business.

1 comments

Thank you for this list - I liked reading The Knack so will explore the others.

I disagree with you about your examples of exceptional circumstances. Anyone can raise 350k or be stuck in a lift with Jeff Bezos if they do the hard around it. Focus on building something amazing and you can build your own luck around. For example, 18 months ago I did speak to Bezos - I did not have anything to talk tom about (apart from asking him sign my Kindle!) so nothing happened. But this year I really do so I will find another way to talk to him (and everyone else).

That is not to say that are not exceptional circumstances. For example, only a handful of people around the world in the 1970s had the priviliges of Bill Gates, ie a childhood growing up in a school with a mainframe. But it is not worth worrying about such things - each of us has to look for the unusual advantages we have and work with those. In my case I have a genetic illness which meant most of my childhood was spent ill or in hospital. I survived long enough to train as a physician and a programmer so this year I founded a company that builds software to help patients work online with their clinicians.