[DennisP]

That's what disrupt means now. It used to mean a company is changing the way an industry does business. But then everybody started claiming they would do that, no matter how trivial the change, so now it means "there's a new company in this industry and it has a hip website."

[wtvanhest]

Yeap, it definitely has changed definitions. I would never use the term, but it definitely has changed definitions.