[al1x]

Thanks for the summary. Reading articles is so 5 years ago.

From what I've read it seems that Reddit is unprofitable more by choice than by anything else though. They refuse any serious attempt to monetize with ads, thinking (foolishly, I would say) that it would scare their audience away. The types of ads they do run are silly and light-hearted. An Amazon affiliate ad for the book "Crafting With Cat Hair" was a personal favorite. So while you do have a valid point -- they're not (or barely) profitable, I think it should be framed in this context for understanding: they're not profitable by choice. I personally don't think making a switch and putting "real" ads up on their site would make a damn bit of difference. Why should anyone care? They're a business, they should make money. People are used to ads. They're No Big Deal at all. Besides, where else would be people go? It's not like there's a better alternative.