[rajivtiru]

I know HuffPo A/B tests their titles to see which one gets better metrics and changes/sensationalizes their titles that way.

I do realize we don't see many articles from HuffPo on here, just putting this info out there. http://www.niemanlab.org/2009/10/how-the-huffington-post-use...

[anigbrowl]

Exactly.