[diminish]

Quarter after quarter Google needs to monetize more. In their earnings announcements, they love to mention it's only a fraction of what Google can achieve. But their heavy monetization of web assets makes me think, they are at the beginning of the second half of their post IPO life. Of course the Glass, the Car, the Hardware may change everything. That final argument is valid for any company, even for startups and even more for YC startups.