[adventured]

You're talking about today.

Tomorrow AWS is a $10 billion sales business, with offerings that are 10 times more powerful at 1/3rd the cost that they are now. And that is what Bezos has his eye on.

You're not Reddit? The value proposition will continue to skyrocket for smaller entities too, and it will swamp most of the market. That is the Amazon model, and they're clearly going to stick to it. At scale (AWS is probably only 5% to 10% the scale it'll be in just five years), very few will stand a chance at keeping up.

[toomuchtodo]

No, the value proposition does not continue to skyrocket. If you are a well established digital property and know your load profile, AWS is prohibitively expensive "just in case" you may need to scale to thousands of virtual machines.