[saosebastiao]

That's not a bold claim...hundreds of pundits have said exactly the same thing. Not only do you not have a reputation to maintain, but you have chosen a completely conspicuous comment section to make the claim, ensuring that nobody cares enough to track down your comment 10 years from now.

Funnily enough, there is one Exec whose 40 year strategy is almost identical despite radically different markets and tactics...namely the "reinvest until you are blue in the face" strategy. You may have heard of him, his name is Warren Buffet. Bezos has the advantage that with his company, he doesn't have to realize any profits.