Sports commentary has been called (paraphrase) 'a business built on talking about the results of a weighted random number generator'. I expect that parent is using this comparison to express a judgement on the value of the article...
True story: I just woke up with a dream. In it, I was suggesting to political commentator William Kristol that Jeff Bezos was the new Steve Jobs who could fill the void left by Jobs passing. Never underestimate the power of the narrative ;-)