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by chatmasta
4630 days ago
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"After all, A/B testing, or its near cousin multi-variant testing, is a known animal these days. In practice here at Bislr, we find that about 70 percent of the things we want to test are ultimately not going to make a big difference to the business." I stopped reading after I read this. What an outrageous statement. If 70% of the things you want to test will not make a big difference, what about the other 30%? Test them! There are probably way more untested questions waiting to be answered as well. |
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That assumes the other 30% are going to move the needle in anything remotely the same scope and scale as the 70% of things you can't test.