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by RBerenguel 4628 days ago
Actually I've read this (in a more elaborate version) in either Priceless or Influence (maybe even some hints in Scientific Advertising). Which are two very good reads if you are in anything related to sales, money or almost anything else. It's something I've applied many times and works wonders.
1 comments

Actual content would be great!
I didn't have time to grab the actual books. You mean chapter numbers, quotes or the general idea in longer form?