[nohuck13]

Can you explain this? Is it the pursuit of wealth that's reprehensible to you? Violating the taboo against talking too openly about it? Or just the ridiculous award?

I don't find it reprehensible at all. It's not like the cockroach farmer is saying he wants to be a party leader so he get lucrative contracts for his friends. He seems to be just selling a product.

[dwaltrip]

I don't jive with the pursuit of wealth for wealth's sake. There was a study showing that once we have enough to be comfortable, additional wealth has no correlation with increased happiness. I also think that the materialistic and ultra-consupmtion-based aspects of many modern societies are somewhat harmful. It is all about status, posturing, and buying shit you don't need. But I don't want to rant too much :)