[ABrandt]

I agree, the simplicity is really the strong suit here. I would say this is at least a solid start.

I first tried a search for a semi obscure product called a "grillmate". Got nothing. I then went to the opposite side of the spectrum and searched "hair dryer". Tons of hair dryers and no real way to sort them by any relevant criteria. This makes the service a bit useless in my opinion, but exposes an opportunity at the same time.

Your best bet is to guide people into finding that one product that they just can't quite put their finger on. Walk me through a process that helps me find that one keyboard that I saw at my friend's brother's house last week. If you can do that, then you'll really distinguish yourself as a product search engine.