[mattkrea]

Other than looking around for others (country TLDs like .io) which might fit your market or product I would personally go with the .net. Depending upon your market I would imagine you'd see a lot of traffic intended for your site to go to the .com simply due to confusion.

[jpdelatorre]

I think .io appeals only to techie/developer market

[mattkrea]

Very much so. That was only for referencing that group of domains--not specifically .io but the other country TLDs.

Worth a look.