I'm particularly curious what they're using these interactive stories for. Refining design or technique? Gauging user interest? Putting processes into place to speed up their development?
It's most likely all of that. They seem to be testing the waters on what written journalism means in the 21st century, and I think it's great.
The Rolling Stone recently did an article[1] that I otherwise would have ignored(due to my distaste for their material), but ended up reading because of the fantastic presentation. I don't know if this trend will stick, or how it will evolve, but it is certainly an interesting spin at modernizing these features.
The Rolling Stone recently did an article[1] that I otherwise would have ignored(due to my distaste for their material), but ended up reading because of the fantastic presentation. I don't know if this trend will stick, or how it will evolve, but it is certainly an interesting spin at modernizing these features.
[1]- http://www.rollingstone.com/feature/the-geeks-on-the-frontli...