[bsullivan01]

wrong comparison Larry. Now a few entrenched players (not always the best choice or cheapest) can outbid you and hide your ads AND free listing. Not many people scroll down and on top is all ads. Small business is going broke thanks to Google, as Google's earnings keep going up.

Without having to spend money it ends up being confusing for consumers because it's like craigslist and inevitably results in people not being able to find what they want.

So Google without ads, when it first started, was worse than other search engines? Nope. The advertiser that bids the highest might not be the best option for the user at all