[SudoNick]

Given that the business model in question has come to revolve around highly targeted advertising achieved via extensive tracking and profiling of users, it certainly deserves to be threatened.

Unfortunately, the AdblockPlus "acceptable ads" criteria don't address the privacy issues. So the ABP folks are actually promoting advertising standards and ads that are intrusive. To make matters worse, this "ad blocker" that supposedly "protects your online privacy" is purposely equipped with a material defect in the form of an enabled by default whitelist that allows many ads through including those that are harmful to your privacy. Those unsuspecting users who fail to learn of this and/or those who forget to opt-out can get burned.