[joelrunyon]

The purpose isn't to pledge loyalty to one company forever - it's to vote with your dollars to encourage the type of behavior you'd like to see.

If enough people switch - the others will have to make some changes in order to stay competitive. He's not suggesting that we all pledge loyalty to t-mobile until the end of time.

[Ntrails]

I used a tethered unlimited data iphone 4 as my only internet for 18 months after I got my first job (and thus treated myself to a smartphone). Three (UK Carrier) never complained - even when I was downloading seasons of shows or 20gb games from steam. My usage was hundreds of GB.

As far as I am concerned that is worthy of loyalty, and I intend to remain with them unless they change their behaviour - even if not the absolute cheapest.

Bizarre that them doing what they said they would should surprise me and engender loyalty ofc, but it did. Just my 2 cents.