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by nilsjuenemann 4629 days ago
I think the most popular social network is Facebook. But as others said, people are looking for small services to solve a small problem.

studiVZ wasn't cool anymore. We missed the point for a rebrand to open the plattform for other people. "studi" is a abbreviation for student. Our answer was a new brand called meinVZ (just another UI, same database). Together with the ability to provide new cool features (e.g. Apps, Activity stream, i18n) it was just a question of time until FB was getting the market leadership.