[jeremiep]

That's because agile provides hype to everyone in the company, not just developers. Every single agile consultant I've met was a mediocre programmer at best.

What rich says, on the other hand, is pure gold as you said. But it needs to be understood before its value is seen.

It's hard to sell to the manager who has no clue what all of this means, even harder to compare the tradeoffs with their current approach.