[grinich]

He is great but Apple can't be the only company that has a focus on design and innovation.

I'm quite tired of this as well. Lost in the mix are companies like Braun, BMW, Philips, and P&G. Their products are often just as well designed, if not more for the fact that they create things outside of consumer electronics.

Apple has some of the best advertising and branding in the world, and subsequently has a cult-like following. But I doubt many of its "fanboys" recognize the letters TBWA.

[pg]

Of the companies you list, Braun seems to me the only one that reaches Apple's standard.

There are lots of companies that produce great design. Artemide, Knoll, Bang & Olufsen, and so on. But these are a lot smaller than Apple. It's not easy to find a company with revenues as big as Apple's that does design so well.

[grinich]

It's not easy to find a company with revenues as big as Apple's that does design so well.

I've noticed that too. There seems to be an inverse correlation between company size and the quality of design. I think Apple is almost pseudo-exception to this though, since their ID team has less than a dozen people. Or maybe it's just because their CEO has taste.

But a lot of the best design still goes completely unnoticed. An object as simple as a Band-Aid might not evoke the same emotional response as a sleek aluminum MacBook or a Porsche 911, but I'd argue that its design is just as revolutionary and even more influential to the world.

Braun to me seems like Apple's older brother. Or at least just Dieter Rams.