Lower participation and, as a result, maybe lower advertising earnings. On the other hand, the cost of not controlling bad content could be much higher both in monetary and non-monetary terms.
Flipside, it could also mean higher advertising rates given the traffic is more qualified if the discussion doesn't degenerate into trolling behaviour.
Think about it, sites like 4chan have issues with getting advertisers BECAUSE of the extreme anonymity.
Think about it, sites like 4chan have issues with getting advertisers BECAUSE of the extreme anonymity.